It’s a wonderful feeling to discover your website has landed at the top of a Google search. All of your hard work has finally paid off. However, it takes a lot more work to maintain your visibility. In fact, it takes a skilled SEO specialist to maintain top rankings. Here are a few tips on how to maintain top positioning within the search engines:
You need more backlinks.
If people aren’t talking about your latest blog post, social media post, or your website, they will more than likely not create a link back to your site. If this is the case, your business isn't generating enough buzz. An SEO specialist can help you boost your rankings by creating quality backlinks.
Target long tail keyword phrases.
If you are only targeting high-volume search terms, that’s too broad. If you want to maintain high rankings, use long-tail keywords instead. For example, if you are a lawyer and target the keyword ‘lawyer’, that’s definitely too broad. Instead, choose a long keyword phrase like: ‘divorce lawyer in Orangeburg ny’.
You were on the first page of Google, but now you're not.
Consistency is the key to maintaining top rankings in the search engines. It’s exciting to discover that you are on the first page of Google. However, it’s a great disappointment when you discover that your website is no longer on top. This is a clear sign that you need help with SEO.
Your articles should sound like they were written by a robot.
If your articles are written for the sole purpose of ranking high in search engines you probably will not rank well. Get in the habit of writing content not only for the search engines, but for the people reading it. After all ‘people’ are the ones who will help grow your business.
You’re invisible on social media.
Many people fail to realize that posting on social media regularly can actually help increase SEO rankings. Make sure you are posting on the social media sites that count (ex. LinkedIn, Facebook, Twitter, Google Plus, etc.). Immediately after posting a new blog article to your website, make sure you share it on your social media profiles as well. If you want even more visibility, boost your social media post on Facebook.
Your analytics are missing.
If you don’t know what keyword phrases are working the most, or where the search engines are driving in the most traffic—there’s no way to tell how to improve your rankings. Monitoring your SEO takes a lot of work, and if you don’t have the time, hire an SEO team to stay on top of it for you.
Want to increase the right kind of traffic to your website? Our SEO team is here to help. To get started with improving your online visibility, contact AmeriList at: 1.800.457.2899.